Emails, including HTML and text, can be personalized, just like printed direct mail, using variable data for a more relevant connection. We’ll help you move seamlessly from building lists and designing emails , to sending messages and tracking opens and clicks. Some of the critical items that we consider when constructing your campaign are:
- Client and browser compatibility
- Deliverability rate-how many of the sent emails actually get delivered
- Open rate-how many of the emails that were delivered were opened
- Unsubscribes/Opt-outs-exactly who asked to be taken off the list for future campaigns
- Click throughs-how many, and specifically which people, clicked on which link within an email
eDOC handles all of these items for you and provides detailed reporting and analytics for all of the above.