Direct Mail
There is no better way to get your messaging directly in front of your target.
Direct mail can be straightforward and inexpensive through eDOC's offset to digital or offset to inkjet technologies. Marketers often see 0.75% - 2% response rates from this tried and true method of getting your message out. In addition to standard direct mail eDOC's technologies and know how can help you take it several levels beyond for greater success in your campaign.
Offset printing with variable and personalized digital black imprinting is the next level. This is a cost effective way to have great color at the same time completely customize each piece to the intended recipient. Our high quality laser imprinting looks so good all but the most scrutinizing experts think it was a piece generated specifically and only for them . . . and it was. This solution is cost effective and significantly increases response rates.
Full color versioned and personalized printing allows you to take your marketing one more step. With full color digital direct mail, there is no facet of the piece that can't be tailored to each individual recipient. Whether the photography is 'age' or 'gender' relevant, the imagery is 'spend' or 'save' specific or the wording is custom to the demographic that particular person falls within, full color versioned and personalized printing allows you to make your pieces the most relevant to the target.
Finally, PURLs and GURLs (personalized and generalized URLs - universal resource locators) enable full on multi-channel marketing. Combining the ability of print to get in front of the right person and the power of the web to track and enable that person to directly respond or even buy. PURLs and GURLs can help you gather email addresses and market intelligence about your prospects and customers.
