Generalized URL — GURLs
While PURLs are a great way to engage prospects and customers on a one-to-one basis, GURL visits can be marketed through direct or mass marketing. Just PURLs, GURLs can be used in programs and on materials to drive customer behavior and improve interaction with your company. They can be tied to different programs and/or groups to provide highly specialized information and targeted communications. GURL visits can be marketed via television, radio, bill boards, direct mail, in store signage, social media solutions and even word of mouth. GURLs represent the best uses of the power of the internet.
Once a person visits the GURL, the eDOC solution can track and react to the visitor in any of a variety of ways. GURLs can be used to qualify prospects, gather information including email addresses even place people in an appropriate buying situation.
GURLs help turn suspects and strangers into prospects, leads and customers.
