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Personalized Marketing & Direct Mail
In order to drive up response, smart marketers segment their prospects and customers and market to them partially
based on their segment. This leads to versioning of messaging. Also known as one-to-one marketing,
personalized marketing enables you to go beyond versioning and speak to your prospects and
customers through direct mail and email on an individual basis.
eDOC can help you customize your message and tailor it to a specific audience or person making the
communication personally meaningful to them. This personalization is not limited to text it also includes graphic design elements and even charts and tables.
By making your marketing piece relevant and custom-tailored to your target, you will have a much better chance of achieving your sales and marketing goals.
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