Most marketing is generic to everyone who sees or hears it. Your direct mail or web site looks exactly the same to new prospects and existing customers, baby boomers and families with new babies, HUD dwellers and McMansion owners. Some marketers use segmentation as a method to ‘talk’ more directly to their core audience.

Personalized marketing is the ultimate in segmentation. Whether it is direct mail, email marketing or internet marketing, personalization allows you to segment on an individual basis.

eDOC has been personalizing direct and internet marketing since 2000. We have the experience and expertise to help you.