Personalized URL — PURLs
Targeted websites can be used in programs and on materials to drive customer behavior and improve interaction with your company. Personalized websites can be tied to different programs and/or groups to provide highly specialized information and targeted communications. They combine the power of the internet with the flexibility of variable data.
They increase program response rates while leveraging the lower costs of web and email media options. Everything is faster – responses to customers as well as tracking and analytics. Make better decisions with facts versus often flawed assumptions.
PURLs can be a powerful element of a communication or marketing plan.
