Variable Data Publishing
In order to drive the greatest response, marketers often have the need to create segment specific versions of their marketing and messaging and direct each version at the appropriate market or vertical. Also known as one-to-one marketing, personalized marketing enables you to speak to your prospects and customers through direct mail and email on an individual basis.
VDP allows to you to personalize and/or customize your message tailored to a specific audience (or person) designed to generate the greatest response from that person because they will receive an offer that is personally meaningful to them. When you add versioning, you have an additional tool to drive cost effectiveness. This customization is not limited to text it also includes design element and even charts and tables.
By making your marketing piece relevant and custom-tailored to your target, you will have a much better chance of achieving your sales and marketing goals. eDOC uses high quality digital on demand capabilities to bring VDP to life and deliver successful programs.
