Personalized URLs (PURLs) and generic URLs (GURLs) are some of the most effective ways to raise the results of your integrated marketing campaigns by providing each individual in your audience with a unique, personalized micro-site. PURLs and GURLs are most effective when used in collaboration with email, direct mail or both. Campaign branded sites can feature:
- Transactions (e-commerce)
- Event registration
- Coupon redemption with the option of using QR codes
- Lead capture and correction
We can also program your PURL of GURL with web effects, audio, podcasts, and hot links to Facebook, Twitter, and other social media outlets.