Personalized and Generic Websites (PURLs/GURLs)
Personalized URLs (PURLs) and Generalized URLs (GURLs) are two types of web sites used to aid your marketing efforts.
• PURLs are most effective for customer loyalty, cross sell and up sell campaigns.
• GURLs are valuable for prospecting and Opt-in
Essentially both are web sites with advanced tracking, surveying and interaction capabilities. eDOC has the ability to add web effects, audio, standard video and even personalized video.
PURLs and GURLs can be combined with email, direct mail or both.
