What is Informed Delivery®?

Imagine receiving an email every morning with digital previews of your mail scheduled to arrive to your home or office soon.

This is now possible thanks to Informed Delivery®.

This new USPS feature allows you to view grayscale images of the mail pieces you’re soon to receive- and you can access everything from one convenient location.

Informed Delivery® by USPS®

This service is wildly popular:
  • The Informed Delivery® email open rate is an average of 70%.
  • There are over 10 million people signed up for Informed Delivery® (This number is growing daily!)
  • Informed Delivery® allows you to put your client’s mailing piece both in the digital world and physical world simultaneously.
What does nimbleDM’s Informed Delivery® Integration mean?

With our Informed Delivery® Integration, you’ll be able to enhance your client’s mailing piece by:

  • Adding a full color ad next to the grayscale preview.
  • Including interactive content.
  • Implementing a link to the advertised website.

When someone clicks on the link to the advertised website they’ll receive a cookie on their browser and on their Facebook profiles.

This means our Online Follow-Up and Social Media Follow-Up features will immediately start working for this user. Even if they initially exit the website without taking action, they’ll be seeing ads attracting them back to it-all over Facebook, Instagram and the Google Network.